Building a Purpose-Driven Brand Without Amazon: How Dip Is Redefining Sustainable Business | Kate Assaraf (Audio Only)

What if growing a successful company meant saying no to Amazon, no to fear-based marketing, and yes to helping small businesses thrive?

In this episode of The Personal Side of Business, Jet sits down with Kate Assaraf, founder and CEO of Dip, to discuss how she built one of the fastest-growing sustainable hair care brands by challenging nearly every traditional business rule. From knocking on doors at independent retailers across the country to refusing to undercut local stores online, Kate shares why purpose and profitability don't have to compete.

They also dive into product development, customer trust, overcoming major business setbacks, and why empathy can be one of the strongest competitive advantages a company has.

Whether you're an entrepreneur, retailer, or someone passionate about building a business that makes a real impact, this conversation is full of practical insights and inspiration.

If you would like to purchase Dip haircare products, please check out the link below. 

dipalready.com

To support the Surfrider Foundation and learn what they are doing to protect the planet, www.surfrider.org

To check out more episodes and learn about The Personal Side of Business, www.personalsideofbusiness.com

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