1498 - Topps 75th Anniversary 75 Greatest Cards, with Rich Klein

Dr. Beckett and Rich Klein discuss Topps’ “75 Greatest Cards” list finalized over a Zoom call with industry and hobby voices (including Nat Turner, writer Tim Kurkjian, collector Evan Longoria, historian John Thorn, Fanatics CEO Mike Mahan, and others). Josh Hall writes in criticizing the list for recognizing Barry Bonds and for placing Paul Skenes’ card between legends like Jackie Robinson and Nolan Ryan in the top ten. Beckett explains why modern players must be represented, and they compare the process to Mike Payne's 1997 “300 Greatest Baseball Cards” book, and argues Skenes merits inclusion due to hobby relevance and sales, while noting career outcomes are uncertain. They cover how the top 10 was balloted and tabulated, Beckett’s push for more Ohtani and Judge, and the importance of redemption “hits” that won’t disappoint collectors. They debate including the Aurelio Rodriguez Bat Boy error card, Rich shares an anecdote about a 2006 Topps Heritage wrong-photo card signed “that’s not me,” and critiques design choices that make names/numbers hard to read. The conversation also touches on buybacks, the hobby’s shift toward hits over rediscovered commons, and how grading/pop reports influence list perception (including his view that a Topps Griffey “rookie” shouldn’t outrank the iconic 1989 Upper Deck). Beckett addresses the tension between player popularity and performance, defends Bonds as having broken rules rather than committing “crimes against humanity,” and says he didn’t rank Bonds in his own top 10, while noting Nolan Ryan’s popularity despite a less-stellar win–loss record. They praise Topps/Fanatics’ marketing savvy and both credit friend and longtime Topps' Clay Luraschi as a key behind-the-scenes contributor to the broader list that was narrowed down.

 

01:57 Why Modern Stars Belong

02:41 Inside the Voting and Making Redemption Cards Exciting

06:55 Buybacks vs. “Hits” in the Modern Hobby

07:41 Nat Turner/Grading/Pop Reports Shaping the Rankings

10:42 Barry Bonds Debate: Popularity vs Performance