Episode 184 - Jennifer Stokes of Shipman & Goodwin on Earning Trust and Credibility in Legal Marketing

In an industry where tradition often outweighs transformation, building trust and influence is the foundation for earning long-term credibility and needs to start from within.

In today’s must-listen episode of the CMO Series podcast, Eugene speaks with Jennifer Stokes, Senior Director of Marketing and Business Development at Shipman & Goodwin, to explore her long-awaited insights into the importance of earning trust and credibility internally.

With nearly two decades at the firm, Jen brings a unique perspective on what it takes to earn trust in a legacy-driven law firm. From navigating leadership dynamics to championing the role of marketing at the strategic table, Jen has played a key role in reshaping how BD and marketing are perceived and prioritized.

Eugene and Jennifer cover:

• How the role of Marketing has evolved during her 17 years at Shipman & Goodwin
• Jen’s approach to building internal trust and influence in a relationship-driven industry
• The value of having strategic thought partnerships
• Jen’s partnership achievements including cultural and mindset shifts
• How to build long-term credibility