The Business You Meant to Build: Planning, Numbers, Community, and AI with Entrepreneur Frank Lockwood, Episode 24

On this episode of Small Business Intelligence by Community Investment Corporation, business advisor Joe McCaffrey interviews CIC client and entrepreneur Frank Lockwood, owner of I Will Be Frank With You and author of The Business You Meant to Build. Frank explains that the book grew from repeated calls with aspiring entrepreneurs who lacked plans, leading him to create a set of questions that became a short, write-in workbook designed to help owners avoid expensive failures through accountability, execution, and strategic thinking. They discuss financial management (burn rate, KPIs, POS data, budgeting), time management, process building and delegation to make a business “owner proof,” stakeholder and partnership decision-making, and risk mitigation through proof of concept. Frank shares lessons from founding Reverie Brewing and co-owning the Greenwood Features cinema, including pivots like cider/mead, events, grants, and community-focused initiatives, plus practical perspectives on AI as a strategic tool with transparency and compliance concerns.