Ep 15 | Building Wealth is One Thing. Keeping it is Another | Alex Lau on Family Legacy and Wealth

In Episode 15 of Elevate with Vic and Juls, we sit down with our long time friend Alex Lau, 18 year marketing veteran and founder of SeeSharp Group, for one of the most layered and eye opening conversations we have had on this podcast.

From audio engineering to becoming one of Australia's leading StoryBrand consultants, Alex unpacks the full evolution of his career, why he walked away from his own company as CEO and what it really means to build and protect generational wealth through a family office.

He also shares for the very first time a wealth experiment he has been running with his kids for the last 5 years that every parent needs to hear.

In this episode we cover:

- Why your customer is the hero and you are just the guide
- The marketing fundamentals that will never change no matter where technology goes
- Why the next big trend is offline not online
- What a family office actually is and why you need to know about it
- Chase profits not revenue and why top line is vanity
- The money tree strategy he has never shared publicly before
- How to protect generational wealth before it is too late

If you are building a business, thinking about your financial future or trying to set your family up for generations to come, this episode is for you.

Watch the full episode OR listen on your favourite streaming platform and subscribe for more.

Guest:
Alex Lau
Founder, SeeSharp Group
Website: seesharpgroup.com.au

Meet your hosts:
Julia Truong
Multi-business founder and co-host of Elevate
IG: @juliatruong.official
Website: juliatruong.com

Victor Tran
Entrepreneur and business leader
IG: @victortran.official
Website: victortran.com.au

Follow Elevate Podcast on Instagram for more founder stories, business insights and couple dynamics:
IG: @elevatepodcast_official