What is the Marketing Management Major? With Dr. Bill Ryan, Jessica Lundgren and Hannah Smolicz

Kayla and Emma interview Dr. Bill Ryan, Assistant Professor in-Residence in the Marketing Department at the University of Connecticut. Learn about the Marketing Management major, internship opportunities, and what the career path of a Marketing Management major looks like. Marketing student Jessica Lundgren also interviews Marketing Management student Hannah Smolicz about her experience in the program at the Stamford campus. Dr. Bill Ryan joined the UConn Marketing faculty in 2011. He is currently the Academic Director of the Professional Sales Leadership Program. Bill has more than 20 years of private sector experience, most recently at Travelers as Second Vice President, National Agency Management, where he worked closely with leading brokers and agency networks, representing over $700 million in annual revenue. Prior to that, Bill held positions in marketing, brand and customer management at CIGNA, Campbell’s Soup, Pepsi-Cola and The Gillette Company. Bill has been at UCONN since 2004, serving as an adjunct marketing instructor. Music: https://www.free-stock-music.com/mixaund-business-corporate.html https://www.free-stock-music.com/allerlei-von-nicolai-something-in-nothing.html Episode Transcript: https://undergrad.business.uconn.edu/wp-content/uploads/sites/454/2021/01/What-is-the-Marketing-Management-Major.pdf