The Power of Radio: Building Trust, Credibility (and Pipeline)

Our scheduled guest was unable to make the live show... so host, Matt Heinz, talked with Paul Roberts, the announcer for Sales Pipeline and had a great conversation! 

Among other things (like the Super Bowl) we talked about: 

• The pros, cons and benefits of podcasting
• Storytelling
• The importance of audio
• Conversational selling and its importance in the marketplace
• Podcast formats from Q&A to curated shows
• Podcasts as unstructured learning time

Listen in now for our impromptu and insightful conversation!