Episode 7: Psychology in Fan Experience with April Seifert

Episode 7: Psychology in Fan Experience — with April Seifert (Sprocket CX)

Host Ben Hookway talks with April Seifert, President & Data Scientist at Sprocket CX, about the psychology behind fandom. They discuss the 12 drivers of fandom, why demographics fail to predict behaviour, how player fandom reshapes loyalty, and how teams can use psychological insight to create personalised, emotionally resonant fan experiences.