This episode was recorded over the 2015 holidays, hence why we are all in different locations than normal! Megan's dad is a professor of marketing, and Robert Dillon is one of the brains behind Third Coast Percussion. They both joined us to create a great episode about grant writing, filling a niche, and the basics of marketing to an audience.
Other topics are the strengths of introversion/extroversion in music and The Beatles go streaming.
0:00 Intro and helloOther topics are the strengths of introversion/extroversion in music and The Beatles go streaming.
1:41 The Beatles, advent of streaming services, vinyl
13:11 Ted Jackson: What are the basic rules and strategies of marketing?
16:54 Ted Jackson: How does Third Coast continue to grow while already being one of the premiere chamber groups, and how do you plan your concerts, trips, and residencies throughout the year?
19:45 Joe Charles: Is it better to focus your marketing on narrow perspective and increase your focus over time, or market more generally and narrow your focus as you find niches. For example, do you cast a single lure to attract a certain type of fish or cast a wide net and take what you can get?
30:00 Laurel: Introvert vs. Extrovert (based on “The 7 Habits of Highly Effective People” by Stephan Covey, “Mastery of Music” by Barry Green, and “Quiet” by Susan Cane)
41:35 Rodney Rote Jr: I’ve had mentors tell me that as a musician I must sell myself. What are your thoughts on that and would you suggest a student to “get out there” while they’re a student or focus on developing their skills while in school?
49:24 Grant writing (experience from the Lewis & Clark Fife and Drums Corps and Third Coast Percussion)
1:00:08 Value-added marketing
1:06:14 Wrap
