The opportunity costs are a super important concept for our decision-making process. They describe potential benefits that we miss out on because we decided to do something else. For example, focusing the company’s resources on rebranding instead of product development. In this episode, we will cover:
how opportunity costs affect decisions taken within companies,
what are sunk costs and how to avoid sunk cost trap,
and how we can present design solutions better to get more buy-in from senior stakeholders.
105- Patagonia - Business Design Teardown
104- Pantone - Business Design Teardown
103- Liquid Death - Business Design Teardown
102- ON - Business Design Teardown
101- LEGO - Business Design Teardown
100- Dan Mall on Design Systems, Design as a Subscription, and Pricing Design
99- Dyson - Business Design Teardown
98- Birkenstock - Business Design Teardown
97- Marvel - Business Design Teardown
96- Oatly - Business Design Teardown
95- Muji - Business Design Teardown
94- Helvetica - Business Design Teardown
93- Aesop - Business Design Teardown
92- Eames chair - Business Design Teardown
91- Tour de France - Business Design Teardown
90- WeWork - Business Design Teardown
89- Warby Parker - Business Design Teardown
88- Sonos - Business Design Teardown
87- Lululemon - Business Design Teardown
86- The AI Business Race: Who might come out on top?
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