Trade Show ROI Explained: Lead Generation, Sales Strategy, and Follow-Up

2026-01-21

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On this episode, Daniel Murphy, founder of Alcove Media, joins the podcast. His company helps companies turn trade shows from expensive branding exercises into measurable revenue engines. Daniel works closely with technology companies that invest heavily in expos but struggle to connect booth traffic to real sales outcomes. In this conversation, Daniel breaks down why most trade shows fail to deliver ROI, how a lack of strategy quietly bleeds marketing budgets, and what it takes...

On this episode, Daniel Murphy, founder of Alcove Media, joins the podcast. His company helps companies turn trade shows from expensive branding exercises into measurable revenue engines. Daniel works closely with technology companies that invest heavily in expos but struggle to connect booth traffic to real sales outcomes.

In this conversation, Daniel breaks down why most trade shows fail to deliver ROI, how a lack of strategy quietly bleeds marketing budgets, and what it takes to generate qualified leads, engagement, and follow-through that converts.

If your company spends serious money on trade shows and expects more than vague “exposure,” this episode is one you’ll want to take notes on.

You can learn more by visiting https://tradeshowsecrets.com.

The post Trade Show ROI Explained: Lead Generation, Sales Strategy, and Follow-Up first appeared on Composites Weekly.

The post Trade Show ROI Explained: Lead Generation, Sales Strategy, and Follow-Up appeared first on Composites Weekly.

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