How To Get Your First Customers

When you're starting out, it isn’t enough to just build a minimum viable product. You also need a minimum evolvable product - one that can adapt to the needs of those critical early customers. In this episode of Main Function, YC General Partner Ankit Gupta offers an update to the classic MVP playbook. He’ll outline strategies for getting your first customers, the power of adaptability and how feedback from early users will ultimately shape the future of your product and your company.

Apply to Y Combinator: https://www.ycombinator.com/apply

Work at a startup: https://www.ycombinator.com/jobs

Chapters:

00:00 – The Minimum Evolvable Product

00:46 – Finding the First Believers

01:29 – Counterintuitive Rules To Get Early Users

02:10 – Learn Fast, Don’t Fear Churn

02:52 – How Early Users Shape the Market You Enter

04:22 – Tesla Case Study

05:14 – How To Build To Evolve