In this episode, host Nalin talks to Wes Woodbury about marketing for DIE in the Dungeon that raised CA$ 73,676 on Kickstarter.
We discuss:
– [1:31] Balancing a full-time job while designing games
– [3:03] How to get people into the game’s Facebook group
– [5:26] His thoughts on openly sharing your game, mechanics and art before launch
– [7:20] The best kind of feedback you can get while designing a game (hint: has to do with online playtesting)
– [13:18] Effectively using stretch goals as a way to maintain momentum
– [16:34] How to engage your community of backers with a social share campaign and other in-campaign surprises
– [20:29] Ways to engage with the game community through the content that you create
– [23:17] How to engage different content creators like previewers and reviewers to help promote the game throughout launch and beyond
Thanks for listening to the Board Game Marketing Podcast!
Kickstarter campaign: https://www.kickstarter.com/projects/fundamentalgames/die-in-the-dungeon/
Website: https://www.thefundamentalgames.com/
Facebook: https://www.facebook.com/groups/555244208580474/
For more information on how to market your game, be sure to check out the Meeple Marketing Blog.
BGMP 054 Distributor and Retailer Marketing with Ross Thompson
BGMP 053 Dogs BOND with Alex Lu
BGMP 052 Creating Videos with Jon Caspian
BGMP 051 Building A Publishing Company With Ed Baraf
BGMP 050 Community Marketing with Danni Loe
BGMP 049 Chai with Connie and Dan Kazmaier
BGMP 048 Crowdfunding on Gamefound with Marcin Świerkot
BGMP 047 The Mariana Trench with Tris Rossin
BGMP 046 Macaron with Ta-Te Wu
BGMP 045 A Conversation with Gabe Barrett
BGMP 044 Top Tale with Peter Seiler
BGMP 043 Indie Game Alliance with Matt Holden
BGMP 042 Mastering Social Media with Dina Ramse
BGMP 041 Alien Puppies with Peter Hoang
BGMP 040 Pets Gone Shady with Brian Rauch
BGMP 039 The Escape Box with Gabe Lawson
BGMP 038 Hogs Of War The Miniatures Game with James Faulkner
BGMP 037 Dice Command with Ejected Planet
BGMP 036 Stars of Akarios with Brendan McCaskell
BGMP 035 Navigating Ads With Brenna Noonan
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