88. From Office Job to Gracie’s Wine Room: How Kelsie Gaffey Built a Viral Wine Bar on TikTok
The WIBS

88. From Office Job to Gracie’s Wine Room: How Kelsie Gaffey Built a Viral Wine Bar on TikTok

E 2025-10-28
How do you turn a raw idea into a real place people love?Kelsie Gaffey founder of Gracie’s Wine Room, did it in just two months.What began as a simple vision for the perfect Saturday afternoon wine spot became one of South Yarra’s most-talked-about venues, powered by transparency, social media, community, and a whole lot of grit.In this episode, Kelsie joins us to talk about:From idea to open in 60 days — how she pulled off the build, the paperwork, and all the scrappy decisions that made it happe...
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