It sounds unbelievable, but it’s true. When Amrit conducted a mystery shop of 10 local care businesses, only 3 actually picked up the phone. In a sector where trust is everything, are you losing private clients before you’ve even said hello?In this episode of Walking with Walfinch, Amrit chats with Debbie Harris, founder of Autumna, about the changing landscape of finding care. Debbie shares her origin story (finding a home for "Auntie Margaret" using the Yellow Pages) and explains why 95% of care decisions are now made online before anyone steps foot in your building.We discuss the disconnect between hospitals and social care, why quality care should cost more (the "Waitrose" effect), and how to prove your value to self-funders in a digital world.ABOUT WALFINCHWalfinch is a national home care provider and franchise network dedicated to quality, compassion, and independence. We help people stay in their own homes with bespoke domiciliary and live-in care.GET IN TOUCHThinking about starting your own care business?👉 https://walfinchfranchising.com/