Niching Down and Scaling Up

Nick Liguori shares how he transformed his New Hampshire accounting firm into a med spa specialist, growing to seven employees and approaching $1 million in revenue within five years. He discusses the strategic decision to niche down despite losing legacy clients, implementing Team of Three for better delegation and scalability, and cutting client onboarding time from 60 days to 30 days. Nick also reveals his pricing evolution from $200/month packages to $2,000+ premium services, plus how industry specific conferences can generate better ROI than traditional marketing.

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• (00:00) - Welcome to Who's Really the Boss
• (01:03) - Nick's Background and Firm Overview
• (01:49) - Best Advice Ever Received
• (04:06) - Finding a Niche in the Med Spa Industry
• (09:42) - Marketing Strategies for Med Spa Clients
• (15:47) - Service Tiers and Team Structure
• (24:47) - The Role of Keeper in Streamlining Processes
• (28:41) - Future Goals and Revenue Targets
• (30:29) - Reducing Client Onboarding Time
• (35:43) - Reflections on Starting a Firm
• (37:02) - Pricing Evolution and Onboarding Fees
• (40:20) - Benefits of Working with Collective by DBA