283. Why Your Consulting Pipeline Problem Isn’t a Consistency Problem

You've said it to yourself more than once.

"If I were just more consistent. If I could do a little bit every week, every day, I'd have a healthier pipeline."

Most independent consultants have run that thought through their heads dozens of times.

Here's the thing: consistency isn't the problem. 

And trying to fix consistency is solving the wrong problem.

In Episode 283, Melisa Liberman makes a case that most independent consultants need to hear: the reason your pipeline is unreliable isn't that you lack discipline. 

It's that you've given yourself the wrong job. 

Melisa explains what the right business development focus actually is, and it's not finding clients. 

She also shares the story of Richard, a fully utilized consultant who understands that “being consistent” isn’t the key to a healthy pipeline, and what he specifically does to keep his pipeline full.

If you’ve been trying to solve your pipeline problem by being more consistent, listen to this episode before you create another checklist, routine, or plan that won’t stick. 

Timestamps for Key Moments:

[00:00] Why consistency isn't the solution to your pipeline problem
[00:03] Agenda overview
[00:04] Companion resource: Lead Gen Sprint at www.ConsultantSprint.com
[00:05] Why the pipeline problem seems like a consistency problem
[00:09] The real root cause
[00:12] The solution
[00:14] "But Melisa, I don't have enough time"
[00:17] Richard's story
[00:20] "But Melisa, I'm not established enough for this yet"
[00:23] The question to stop asking and the one to start asking instead
[00:25] Put this episode into action

Resources Mentioned:

Companion Resource: The Consultant's Lead Gen Sprint. Fall cohort starts September 22nd. Enroll at www.ConsultantSprint.com

Full Show Notes: https://shownotes.melisaliberman.com/episode-283

Want More?

• Melisa's Books, Planners & Journals: https://linktr.ee/melisaliberman
• Get Melisa's Book: https://www.melisaliberman.com/book
• Visit Melisa's Website: https://www.melisaliberman.com/
• Follow on LinkedIn: https://www.linkedin.com/in/melisa-liberman

Want help achieving your consulting business goals? Melisa can help. Click here for more on coaching tailored to you as an independent consulting business owner.