#421 - 8 Ways to Market Yourself as a Hair Stylist in This Economy

Is your business actually feeling the "crunch" of this 2026 economy, or are you just stuck on the wrong side of the Great Divide? If that effortless "glory season" of building a clientele feels like a distant memory, you aren't imagining it. The industry has shifted from a quantity game to a quality game, and honestly? Your marketing has to evolve or it's going to get left behind.

Today, I'm getting real about the 8 specific ways you need to be marketing yourself as a stylist right now. We're moving past the "post and pray" method and getting intentional. I'm walking you through how to master a 50/25/25 content split that actually converts, why "mini" services are the secret to a full book, and how to stop guessing so you can start leading. 

It's time to lean into real human connection, reclaim your authority, and build a business that doesn't just survive this season but stays profitable through it. Let's get to work!

If you need a tool to keep your numbers (and business!) organized, you'll want to check out our Wealthiest Year Yet Planner. Get yours now at www.thrivingstylist.com/wealthiestyearyet/.

The beauty industry is changing faster than ever. What worked in 2022 or even 2024 won't cut it in 2026, so are you ready? Grab our FREE 2026 TREND REPORT, The 2026 Must-Know Business Realities, Strategies & Trends for Stylists and Salon Owners now at https://thrivingstylist.com/mustknow/.

Thriving Leadership Method hands salon owners a step-by-step strategy to implement an irresistible culture and create a powerful growth path…all while setting themselves up for structure and profit, and you can join the waitlist NOW at www.thrivingstylist.com/thrivingleadershipmethod/! 

With Grow My Clientele Calculator, you'll get instant clarity on how many new clients you'll need to hit your 2025 financial goals! Enter just four numbers, and this tool will show you exactly how many new guests you need monthly and yearly to reach your target income. No guesswork or complicated math required, and you can get it now at www.thrivingstylist.com/growmyclientele/.  

Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! 

If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this.

Learn more at: https://thrivingstylist.com/podcast/