BONUS EP: 2025 Creator Economy Winners and Losers with Natalie Jarvey and Lia Haberman

In a year when creators surged fully into the mainstream, ICYMI’s Lia Haberman joins Like & Subscribe's Natalie Jarvey for a Substack Live recap of the biggest highs and lows of 2025. From MrBeast going Hollywood to Ms. Rachel landing on Netflix, plus podcasts turning into video shows and YouTube cementing itself as television, they break down what changed, and what those shifts mean for the creator economy going into 2026. Natalie and Lia also hand out totally fake (but very fun) awards to the people, trends, and storylines that defined the year. And because looking back means being honest, they also dig into stunts and terms they want to leave behind in 2025.

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