Unlocking Amazon’s European Potential: Strategy and Success Stories

Ready to unlock the secrets of international Amazon success? Join us as Alex Karagiannis, founder of Lezzat and seasoned Amazon FBA seller, reveals the intricacies of scaling your Amazon business from the US to the bustling European markets. From overcoming language barriers to mastering regulatory compliance, Alex shares his expert insights on making a seamless transition across borders. Discover the strategic importance of entering through Germany and the nuances of maintaining consistency with ASINs to leverage existing reviews.

Our conversation with Alex delves into the pivotal Amazon Brand Registry process and the strategic adjustments needed for effective advertising in new regions. Learn why securing brand protection through the EU and UK IPOs is crucial, and how Amazon's IP Accelerator program can fast-track your international journey. We also shed light on adapting your marketing strategies to different languages and cultures, and the essential steps for understanding your total addressable market.

Finally, we unpack the complexities of European pricing strategies and the implications of competition laws on your business. With a focus on achieving higher margins and handling potential challenges like copycats, Alex offers a roadmap for successfully navigating the European marketplace. Whether you're an established seller or testing the waters, this episode is packed with actionable insights to help you thrive on the international Amazon stage.

You can learn more about Alex and Lezzat in the following links:
lezzat.co.uk 
https://www.linkedin.com/in/alexandroskaragiannis/ 

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The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.

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