Meet Felicita Ovadje – a practicing attorney and freelance makeup artist. With an eye for excellence, she identified a gap for products designed for people of color in the North American beauty industry and decided to be that change. Founded in 2014, Felicita launched Felicheeta Artistry – pivoting in 2020 to become both an ecommerce and a brick and mortar space for customers to find makeup brands owned by people of color, created for women of all skin tones.
Felicita is passionate about the success of Immigrants and persons of Colour; she is focused on playing her part by creating a one-of-a-kind retail store promoting BIPOC brands in a safe space. Her dream is to have a store in every city in North America.
In this episode, Felicita Ovadje speaks about the evolution of beauty products for people of color, about balancing her passions, and provides great tips (both legal and otherwise!) of things to consider when starting a business.
If these topics call out to you, then don’t miss this episode of Start Canada Podcast with the COO and founder of Felicheeta Artistry.
Listen now online here, on Spotify, Apple Podcasts, or find us on most major podcast platforms. Prefer video? Watch now on YouTube HERE!
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Start Canada Podcast is supported by:
39 – From Selling His Snapchat Filter Co. – To a Fashion-First Social Platform Like Never Before w/ Chris Schmidt of Pluto Ventures
38 – Starting a Social Enterprise and Leading With Love w/ Amy Tung of I Am Love
36 – Exceptional Content and User Experience w/ Ben Buckwold of ESL Library
35 – Take Your Social Media to the Next Level w/ Social Media Expert David Dang
34 – Finding Friends and Building Business w/ Katie Hartle of FriendMatch
33 – Believing in Yourself and Your Business w/ Cheryl Zealand of Cranked Energy Bars
32 – Navigating a New Food Business w/ Glenda and Rory Hart of The Canadian Birch Company Ltd.
31 – Starting a Meal Kit Subscription Box Company w/ Anthony Halyckyj of 204 Meal Prep
30 – Small Business Funding, Grants, and Mentorship w/ Michelle Leona of Wolseley Kombucha and Caroline Ksiazek of Futurpreneur Canada
29 – Building a Start-Up Ecosystem w/ Marshall Ring of the Manitoba Technology Accelerator
28 – Starting an International Charity w/ Darcy Ataman of Make Music Matter
27 – How to Scale Across Canada and Get a Deal on Dragons Den w/ Catherine Metrycki of Callia Flowers
26 – How to Create an App Business
25 – The Complexities of Start-Up Life
24 – Mindfulness in Education
23 – Finding Your Place in a Niche Industry
22 – Trucks, Mods, and LifeStyle Branding
21 – Finding Your Role as a Leader
20 – Hair Salons, Technology, and Female Leadership
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