This week’s episode is part two of the Champion’s Mindset series and I’m talking to Juliet Starrett, a lifelong athlete, attorney, entrepreneur, and Crossfit affiliate. Juliet rowed in high-school, joined the U.C. Berkeley crew team, and paddled for the US Women’s Extreme Whitewater Team from 1997-2000, winning two World Championships and five national titles.
In episode 24 we spoke with Juliet’s husband, Kelly Starrett, about their entrepreneurial journey co-Founding MobiltyWOD.com – the ultimate guide to resolving pain, preventing injury, and optimizing athletic performance – and their endeavor to combat sedentary living.
“People need to sweat the small stuff. They need to show up on time, they need to send professional emails, they need to be pro in everything.”
Juliet’s freshman Crew coach, Jenny Hale, set an expectation that her rowers would show up, give their all on and off the water, be efficient, be prepared, and be professional. It didn’t matter that these college freshman were basically kids, they were expected to be pros – and the champions among them rose to that expectation.
“To be a champion you have to be doing something that you’re interested in. Focus on it, cultivate it, because that’s what’s ultimately going to bring people joy.”
Juliet believes that a lot of an individual’s mindset is mutable, or liable to change. It is possible to develop some aspects of a Champion’s Mindset, which Juliet says is composed of two parts:
Someone who’s willing to take risks. Someone who responds well to adversity.Other aspects of a Champion’s Mindset are immutable, because not everybody is a born competitor. You can’t necessarily learn the drive to surpass the person in front of you.
“Can you disassociate from your physical pain and strategize and say I now need to push myself even harder than the plan I had so that I can surpass this person? Not everybody has that.”
Juliet has responded incredibly well to extreme adversity. In college she was diagnosed with thyroid cancer, and managing her thyroid levels is a lifelong challenge. Then, when she was pregnant with her second child, Juliet was diagnosed with placenta previa. She lost ¾ of the blood in her body and required nine blood transfusions. She was healthy and fit before going to the hospital, and then she was back at square one.
“I went down to do a pushup and I just fell to the ground and I could not push myself back up, and I remember being like, ‘Oh my god, it’s on. Here we go. Have to start somewhere.’”
Less than two years after her daughter was born Juliet competed in the CrossFit Games. Through grit and training, she went from not being able to do one pushup to competing in extreme fitness.
“Resilience, the ability to deal with adversity, risk, having a growth mindset – I think all those things are so mission critical to being able to manage this entrepreneur life.”
This is a very powerful conversation with a lot of very powerful advice, and I appreciate Juliet taking the time out of her day to be featured in the Champion’s Mindset series on The Impact Entrepreneur Show. You can learn more about resolving pain, preventing injury and optimizing athletic performance at
Ep. 195 - Necessary Endings and New Beginnings
Ep. 194 - How to Have More Fun & Be More Productive - with Mike Rucker, Ph.D
Ep. 193 - Helping Others Grow - with Tim Croll
Ep. 192 - Sound Impact: How Music Changes, Heals, & Unites - with Rebecca Jackson (Replay)
Ep. 191 - In Pursuit of Wholeness - with Evan Herrman
Ep. 190 - Find Your Worth
Ep. 189 - When Corporate Life Ain’t For You - with Hamilton Chan
Ep. 188 - Living Life Curious, Fulfilled, & with Purpose – with Marie Forleo (Replay)
Ep. 187 - Employee Engagement and Appreciation at Work - with Dr. Paul White
Ep. 186 - depression2extinction: Stepping Into the Good Possibilities of Your Day - with Luke Frazier
Ep. 185 - Bet On Talent - with Dee Ann Turner
Ep. 184 - It’s All People - with Gustavo Fernández
Ep. 183 - It’s Never Just Business - with Taylor Sledge
Ep. 182 - Running Toward the Flames - with Heather Adams
Ep. 181 - You Can’t Grow Without Failure - with Remi Adeleke
Ep. 180 - Do What You Love - with Vicky Oliver
Ep. 179 - Sucking The Marrow Out Of Life - with Alexis Meschi
Ep. 178 - Speaking Out To Save Lives - with Colin Morgan
Ep. 177 - Grab the Gold Ring - with Eddie Osterland
Ep. 176 - Radical Honesty: The First Step - with Tommy Baker
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