🚀 AI Is Rewriting Marketing - And Nigerian Women Are Rewriting the Job Market - Live from Web Summit Qatar 2026

🎙️ Agentic AI, Audio Ads the Future of Creativity

At Web Summit Qatar in Doha, the marketing world asked a bold question: when AI starts planning, creating, and deciding - what’s left for humans? Wilfrid Obeng,  Co-Founder of AudioMob talks about how AI is transforming advertising in real time. From hyper-personalised audio ads generated on the fly to emotion-powered voice cloning inspired by tools like ElevenLabs, Wilfred explains how brands are reaching audiences faster, cheaper, and more creatively than ever before - without losing the human spark.

 

💼 Fighting Job Scams in Nigeria: Mission to Empower Women in the Job Market

We head to Nigeria, where Adeife Adeoye, Founder and CEO of “Remot WorkHers”, is tackling one of the country’s biggest challenges: employment fraud and job insecurity. With over 23 million Nigerians unemployed or underemployed, Remote WorkHers is building a verified, all-in-one career platform designed specifically for women. By manually vetting both employers and candidates - and refusing to rely solely on AI – tech is creating a safer, smarter pathway to meaningful work in one of Africa’s toughest job markets.

 

The programme is presented by Ania Lichtarowicz.

 

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Production manager: Liz Tuohy

Editor: Ania Lichtarowicz

 

Somewhere on Earth Productions UK Ltd. We’re a UK based production company creating podcasts and branded content that bring stories, places and people into focus. We’re all ex-BBC so the quality of the content is excellent and quality of the sound is amazing.

 

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