How to Build Brand in B2B with Marissa Kraines, VP and Head of Marketing at Webflow | Ep. 389

B2B Marketing shouldn’t be boring. And if your brand isn’t building a world people want to step into, you’re already falling behind.

Daniel talks with Marissa Kraines, VP and Head of Marketing at Webflow, about how world building, humor, and human-first storytelling are reshaping modern B2B Marketing.

From creating Webflow’s breakout “AI Guy” character, to why brand matters more than ever in an AI-powered search world, Marissa shares how B2B brands can stand out in feeds dominated by cats, babies, and memes.

They also dive into measuring brand beyond clicks, using AI as a creative partner (not a shortcut), and why human-to-human Marketing is the hill Marissa would die on.

If you’re a Marketer who wants to push B2B beyond features and funnels (and actually make people care) this is the episode for YOU.

Follow Marissa:

LinkedIn: https://www.linkedin.com/in/marissakraines/

Follow Daniel:

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com