Interviewing the CEO of the Stoke Twins (w/ Mario Joos) | 058

Dillan interviews Mario Joos.

Mario is the CEO of the Stokes Twins and founder of Brightrock, a research and consulting company helping creators grow strategically. He previously worked on the MrBeast team and now helps creators scale through data, systems, and hiring.

They discuss: the controversy around the Stokes Twins, how creators should think about copying versus inspiration, building a team to scale faster, how the YouTube algorithm actually works, outsourcing and hiring globally, the future of AI in content, and much more.

Mario's links...

Website: https://brightrock.com/index.html

Twitter / X: https://x.com/MarioJooss

YouTube: https://www.youtube.com/@mariojoos/

•••

Follow Dillan on the interwebs...

Twitter / X: https://x.com/dillanroytaylor 

Newsletter: https://grindstone.coach/newsletter

Apply for Grindstone Coaching: https://www.grindstone.coach/

Music by myboy.scoochy: https://www.instagram.com/myboy.scoochy/ 

•••

0:00 intro
1:13 why Mario became CEO of the Stokes Twins
2:25 Stokes Twins controversy
12:23 how to survive controversy
15:31 growth, mistakes, and creator redemption
20:23 running 2 companies at once
24:26 10x is easier than 2x
32:06 advice for creators hiring for the first time
37:17 on paying less for overseas work
41:37 the "algorithm" explained
53:20 Mario's YouTube homepage
55:40 new rules for AI & YouTube monetization
1:00:12 music & sound effects
1:02:22 changing your niche
1:13:07 hooks
1:15:25 outros
1:18:00 stakes & storytelling
1:21:45 attention span
1:26:36 what's getting easier / harder?
1:29:28 Mario's hottest take
1:33:38 Mario's favorite creator
1:34:56 what he sacrifices
1:36:16 Mario's #1 piece of advice
1:38:23 bye bye bye