Ep.2 - Bootstrap toolbox: crafting early comms plays that hit

In a corporate setting, the PR and comms department is often well-established, with larger budgets and more resources. In a startup, however, comms may be more ad-hoc and the person in charge usually has to wear many hats. Smaller budgets and leaner teams are almost always a given.

Our next guest has walked in both worlds. Crafting early PR and comms strategies for large tech companies and bootstrapping startups alike, Jakarta-based Harumi Supit brings an interesting track record to the table. Since 2005, she has run an independent brand and corporate communications consulting practice, and in recent years served as the Head of Corporate Comms for e-wallet unicorn OVO, before and after it was bought out by Grab. She also recently held an expert comms role in Indonesia’s G20 presidency.

Hosted by Leighton Cosseboom, co-founder of C2 Media and Head of PR & Communications at AC Ventures, Harumi shares unique insights for comms pros who are thinking of bootstrapping their own agencies.

C2 Media is the parent company of ContentGrow, a managed talent network for brands and publishers seeking high-quality freelance writers and journalists worldwide (book a discovery call). It also runs Content Collision, Indonesia's top-of-mind PR firm for tech companies and venture capital firms.