The Rise of the Podcasting Algorithm | Alex Sanfilippo

Podcast discoverability is changing; old podcast growth tactics are fading, and a new reality is here. Podcast listeners are discovering shows through algorithms! Thankfully, there’s a way to create content that will automatically get recommended to listeners! In this episode, Alex Sanfilippo explains the top-ranking factors that the podcasting algorithm favors and how to ensure your show is positioned correctly. Get ready to unleash more organic growth than ever before!

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Chapters

00:00 From Zero to Thousands: The Podcasting Journey
03:16 The Rise of Algorithms in Podcasting
06:32 Engagement Metrics: Time on Screen
11:44 Strategies for Longer Listener Retention
17:21 The Future of Podcasting: Serving One to Grow Many

Takeaways

I went from just a few people listening to thousands.
The algorithm in podcasting is a dirty word.
Time on screen is the only important metric.
Improve your sound and video quality.
Shorten your introductions and your outros.
Make sure the content follows a narrative.
Infotainment is the goal.
Be real, be raw, be relevant.
The algorithm is going to hold us accountable.
Serve that one person the best you can.

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/367

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