Loyalty Out Loud | Episode 3 | Bill Swift and the Brierley Acquisition

Capillary acquired Brierley+Partners in April 2023 to gain momentum to become the best loyalty solutions provider globally. Acquiring Brierley has strengthened Capillary’s position in the US by leveraging Brierley’s 30+ years of industry experience and expertise.

Bill Swift, previously CEO at Brierley and now Capillary’s Chief Information & Technology Officer, joins Joe Doran in episode 3 of Loyalty Out Loud to discuss the acquisition. Listen to this episode as Joe and Bill discuss the historical beginnings of Brierley with its founder and ‘Father of Loyalty’ Hal Brierley and how the combined two powerhouse companies will truly provide unique, differentiated programs supported by the most sophisticated and agile technology in the market today.