When your purpose stops landing: How Legal & General rebuilt theirs and how you can too | Emma Hardaker-Jones

When a company built on purpose realises its purpose no longer lands, everything has to be re-examined. Even the language that once united it.

So how do leaders reshape something so emotional, so foundational, without breaking what made it powerful in the first place?

In this episode, Becky is joined by Emma Hardaker-Jones, Group Chief People and Transformation Officer at Legal & General. Emma has played a central role in defining Legal & General’s most recent chapter, with a big focus on purpose and culture.

In this conversation, you’ll hear how Legal & General reshaped their purpose to make it meaningful for every colleague, from the boardroom to the phone lines. They they unpick what it takes to hardwire culture change into leadership behaviour and why balancing head and heart is essential for building a purpose-driven business

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.