Integrating AI Into PESO: Shattering Silos and Building the Future of Comms Talent w/ Gini Dietrich, Founder and CEO at Spin Sucks

Struggling with integrating AI into your communications strategy? Gini Dietrich, creator of the PESO Model and communications leader, reveals actionable ways to align paid, earned, shared, and owned media workflows with modern AI tools for better results.

In this episode, we explore:

• How the PESO Model evolved to bridge traditional silos and deliver message consistency [00:00]

• Real-world examples of embedding AI for media monitoring and crisis readiness [15:30]

• Organizational shifts needed for continuous AI learning and cross-team collaboration [28:45]

Gini Dietrich is a globally recognized communications and PR expert, founder of Spin Sucks, and architect of the PESO Model, specializing in integrated strategy and professional development.

Listen now to discover how to break down silos and leverage AI for communications that drive measurable impact.