183: How to Grow from 20 to 200 Without Losing Your Mind or Your Mission with Betsy Hamm

Betsy Hamm, MBA, is the former CEO of Duck Donuts, where she led the brand's expansion from 20 locations in 2016 to nearly 200 by 2025. Under her leadership, the company grew across the United States and expanded internationally into nine countries, including locations in the Caribbean, the Middle East, and Asia. Before serving as CEO, Betsy held key roles at Duck Donuts, including Chief Operating Officer and Director of Marketing. She brought more than 15 years of marketing and leadership experience, including serving as Marketing Director for Hershey Entertainment & Resorts, a premier hospitality company known for its iconic attractions, resorts, and venues in Hershey, Pennsylvania.

 

In her latest venture, Betsy Hamm Lifted Studio, she partners with founders and executives to accelerate growth, streamline operations, and build strong, scalable brands and leadership teams. Betsy also hosts Loud & Lifted, a women-in-leadership podcast blending real talk with practical tools on confidence, executive presence, and career growth. She serves on the board of Central Penn College and holds a B.A. in Communications and an MBA from Shippensburg University.

 

Summary:

In this episode, host Lyndsay Dowd sits down with Betsy Hamm, the former CEO of Duck Donuts who helped scale the beloved brand from 20 local shops to nearly 200 global locations. Betsy shares her journey from a marketing career at Hershey Entertainment to navigating the chaotic startup environment of Duck Donuts as employee number 12. She discusses the critical operational strategies required to scale a franchise without losing its soul, the delicate art of giving founders honest feedback (or "calling the baby ugly"), and why consistency is the hardest part of growth. Now an advisor for emerging brands, Betsy also opens up about the importance of personal branding for leaders and her passion for empowering women to be louder, braver, and more supportive of one another through her own podcast, Loud and Lifted.

 

Key Takeaways:

- Scaling Requires Standards

- The Art of "Calling the Baby Ugly

- Build Your Personal Brand

- Women Supporting Women