In This Episode, We Discuss:The Physicality of Dentistry: Toni discusses how she combats the postural strain and why ergonomic loupes have been a game-changer for her migraines and neck pain.The $17,000 "Happy Accident": Toni recounts her first All-on-4 restoration case. Relinquishing the Vine: Dr. Ashley Joves reflects on the "forced delegation" of her business, realizing that building a team-led practice has allowed her the freedom to be present for her family during a crisis.The CBCT & AI Debate: ...
In This Episode, We Discuss:
- The Physicality of Dentistry: Toni discusses how she combats the postural strain and why ergonomic loupes have been a game-changer for her migraines and neck pain.
- The $17,000 "Happy Accident": Toni recounts her first All-on-4 restoration case.
- Relinquishing the Vine: Dr. Ashley Joves reflects on the "forced delegation" of her business, realizing that building a team-led practice has allowed her the freedom to be present for her family during a crisis.
- The CBCT & AI Debate: Following up on a community question, the duo explores how to maximize technology. Ashley shares the legal importance of "reviewing" vs. "reading" scans to avoid liability.
- Scrappy Grand Opening Marketing: With the grand opening just two weeks away, Toni shares her masterclass in bartering and community networking:
- Tacos & Tours: How she convinced a local food truck to park at her office for free.
- The Trader Joe’s Hack: Ordering bulk flowers in advance to create a "Bloom Bar" for guests.
- Sponsorships: Landing a specialist to cover the "fancy lavender lemonade" and charcuterie cups.
- The Power of the Schedule: Toni has officially mapped out her entire year and realized the ultimate goal of ownership: Freedom.
Episode Timestamps:
- [00:10:15] – The "Actionable Ick": When patients grab your hand during surgery.
- [00:15:30] – CBCT Discussion: Do you charge for the scan, and how do you read it?
- [00:25:20] – Scaling & Freedom: Ashley on why she's finally ready to "let go of the vine."
- [00:40:00] – Milestone: Bloom Dental Co. hits its first profitable month.
- [00:44:30] – The All-on-4 Win: A $17,000 lesson in quoting and specialist partnerships.
- [00:51:30] – "Tacos and Tours": Leveraging local vendors for zero-cost event traffic.
- [01:01:10] – The "March Schedule": Why Toni is moving to a 4-day week and owning her calendar.
Connect with Toni: Instagram: @the.joyful.dentist • @bloomdental.co
Connect with Ashley: Instagram: @ashleyjovesdds
Featured Resources & Sponsors:
- Net 32 — The online marketplace to compare brands and prices so you never overpay. net32.com/themakingof
- Studio 8E8 — Dentistry’s story-driven growth agency for startups. s8e8.com/vsl
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