7 Digital Media Trends for 2025

In this episode, Kyle Scott discusses 7 digital media trends expected to dominate in 2025.

He highlights the resurgence of local media, the importance of AI search optimization, the rise of online communities, the growth of live and social shopping, the emergence of prediction markets, the potential of Beehiiv as a content platform, and the trend of businesses acquiring audiences.

Takeaways

Local media is experiencing a resurgence due to underserved markets.

AI search optimization will become crucial for visibility.

Online communities will provide a sense of belonging and engagement.

Live shopping will transform how brands sell products.

Prediction markets will offer new ways to gauge public sentiment.

Beehiiv is set to revolutionize content creation and distribution.

Businesses will increasingly seek to acquire and engage their audiences.

Chapters

00:00 Introduction to Digital Media Trends

01:11 Resurgence of Local Media

08:08 AI Search Optimization

11:13 Communities

13:18 Live and Social Shopping

17:02 Prediction Markets

18:52 Beehive: The Shopify of Content

21:43 Businesses Acquire Audiences

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