Antonio Nieto-Rodriguez got fired for trying to bring project management to a top consulting firm.
Today, he's the most published expert on project management in Harvard Business Review and a Thinkers 50 global authority.
His new book "Powered by Projects" makes a bold claim: Every organization is project-driven, but the leaders don't know it.
IN THIS EPISODE:
The Origin Story:
- Almost went professional with Real Madrid (broke his knee)
- Got fired for pitching project management ("too tactical")
- The moment that sparked his mission
Getting HBR to Listen:
- Chased Harvard Business Review for 5 years
- The pitch: "Everyone's a project manager but nobody knows it"
- Became their most published PM expert
COVID Changed Everything:
- 3 days to do what used to take 3 months
- Laser-sharp focus on priorities
- Then we lost all that knowledge
The Project-Driven Organization:
- Shift from operations to transformation
- AI taking over operations; people work on projects
- "Back to normal" doesn't exist
Three Dimensions Framework:
1. Organization (culture, structure, governance)
2. Leadership (prioritization, HR, performance)
3. Value Creation (operations, execution)
Key Examples:
- Haier: Stop projects if no value in 3 months
- Fixed to exponential mindset
- Lean governance (match intensity to risk)
Best Advice:
- Do the hardest thing first every day
- Care about people (Marshall Goldsmith)
- Speak up constructively to leaders
KEY QUOTES:
"Your projects are your future. If you do them wrong, you put your future at risk."
"During COVID we did in 3 days what took 3 months. Then we went back to thousands of projects going nowhere."
"There's no back to normal. Change will happen."
About Antonio:
- Author: "Powered by Projects" & "HBR Project Management Handbook"
- Thinkers 50 ranking (2023, 2025)
- 25 years corporate (PwC, BNP Paribas, GSK)
- Website: antonionietorodriguez.com
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