Kyle Campbell, the founder of Education Marketer, joins FYI host Gil Rogers to talk about what happens when the dynamic world of TikTok collides with the academic arena of higher education marketing. In a landscape where every second of content is a precious commodity, they dive into why higher education marketing must move past the ‘like’ button to create stories that resonate and inform.
If you're involved in higher education or simply curious about the nexus of social media and academia, this conversation is your playbook for navigating the ever-evolving rules of digital engagement.
For Your Institution Podcast is a production of Mongoose Research.
Opening and Guest Introduction | 00:00
TikTok's Impact on Higher Education | 02:09
Why does TikTok have High Engagement? | 06:47
Mastering Video Content | 12:36
Digital Content Strategy Evolution | 20:05
Closing and Contact Information | 24:38
RELEVANT LINKS:
Navigating the Challenges of Small Colleges with Scott Novak
Crafting Futures Amidst FAFSA Upheaval and Extended Deadlines with Amanda Craddock
Navigating Standardized Tests From the Student Side with Akil Bello
AI and Innovation. Live from ELive 2024 with Sarah Prince, Jen McMahon, and Asia Haney
Shaping the Future of Public Health Education with Laura Magaña and Lisa Sullivan
AI and Student Engagement from Ellucian Live with Andrew Veatch and Matt Baker
Finding Purpose and Managing Careers with Aaron Basko
Leadership Through Change and Challenges with Carlos Cano
The FAFSA Conundrum and the Quest for Solutions with Joel Bauman
The Challenges and Impacts of the New FAFSA Timeline with Mary Beth Marks
Viral Dreams and Digital Schemes: Social Media Strategy with Jon-Stephen Stansel
Where are we with the FAFSA now? with W. Kent Barnds
Harnessing Technology for Better Alumni Fundraising and Engagement with Charlie Melichar
Preparing the Public Health Workforce for the Next Global Pandemic with Perry Halkitis
Overcoming FAFSA Delays with Brad Barnett
Blending AI with the Human Experience in Universities with Dave Marshall
Earn and Learn Alternatives to Higher Education: Discussing 'Apprentice Nation' with Ryan Craig
Tackling FAFSA Delays: Insights for Enrollment Management Professionals with Emily Coleman
Higher Ed’s Future: Addressing SEO and AI with Brian Piper
Create your
podcast in
minutes
It is Free
Navigating Life After 40
Teaching Learning Leading K-12
Regenerative Skills
The Jordan B. Peterson Podcast
The Mel Robbins Podcast