Though Angie Machado is now an email expert, she got her start in the flower world, so she understands the unique needs of farm businesses. In this episode she shares her journey from working with flowers to specializing in email marketing. This interview covers how to build an effective email list, create engaging content, balance sales and value in emails, and avoid common pitfalls. Angie also highlights the significance of personalization and segmentation in email marketing, providing practical tips for...
Though Angie Machado is now an email expert, she got her start in the flower world, so she understands the unique needs of farm businesses. In this episode she shares her journey from working with flowers to specializing in email marketing. This interview covers how to build an effective email list, create engaging content, balance sales and value in emails, and avoid common pitfalls. Angie also highlights the significance of personalization and segmentation in email marketing, providing practical tips for farmers to enhance their email marketing efforts.
We talk about the big questions, like why you would spend money on email marketing when you can advertise on social media for free (spoiler alert: you don’t own your social media audience so you can lose it at any time). We also discuss how much to sell via email, what to email your audience about in the non-sales emails, how to get people to open your emails, why bots sign up for your email newsletter, and everything else you need to know to up your email game. So, whether you send emails to CSA members, farmers market customers, or prospective shoppers, listen to this episode to learn how to make those emails better.
Connect With Guest:
Website: Etereas Email Studio
Instagram: @angiemachado_
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There are a lot of farm sales platforms out there, but there’s only one that’s cooperatively owned by farmers. That’s GrownBy — your all-in-one solution to simplify farm sales. GrownBy makes online farm sales easy and affordable; setting up your shop is free, and you only pay when you sell. Join over 900 farms who have already signed up for GrownBy, at grownby.com.
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This episode is brought to you by Tend, the all-in-one, AI-powered farm management platform trusted by modern growers. Tend helps you cut through the busywork, so you can focus on growing and selling what matters. With Tend, you can plan your crops, assign and track tasks, manage inventory, and handle your sales and accounting, all in one smart, easy-to-use platform. Whether you run a 1-acre farm or manage a large operation, Tend adapts to your scale and style, supporting everything from manual labor to fully mechanized workflows. Try it for free at Tend.com, no credit card required.
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