814 | He Fired $2 MILLION worth of Clients (and it grew his agency) | Robert Patin

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🎯 Most agencies have a client alignment and retention problem 🎯

In this episode, we sit down with Robert Patin — agency advisor and growth strategist who’s helped firms scale by 800%+ — to unpack where real agency growth actually comes from (and why chasing new logos is usually the slowest, riskiest path).

Robert has helped agencies fire up to $2M worth of misaligned clients, not because they weren’t big enough, but because they were quietly killing profitability, morale, and momentum.

What You’ll Learn in This Episode

• The early warning signs that a client is misaligned

• Why clients who nickel-and-dime upfront are the most expensive later

• How to calculate effective bill rate per client (and why it’s eye-opening)

• Why your lowest-paying clients often drain the most energy

• How one agency discovered they were losing $4 per hour on a “top” client

• When firing a client is the most profitable decision you can make

• How to set and communicate boundaries without damaging relationships

• Why retention — not acquisition — drives 70%+ of agency growth

• How a 5% increase in retention can unlock massive revenue upside

• The simple framework for quarterly business reviews that surface expansion

• How to turn one-off projects into 3–4 year retainers

• Why agencies already have the clients they need to hit their next revenue milestone

• How a single outreach email uncovered $1–2M in revenue in 90 days

• Why value articulation — not more work — keeps clients longer

If you’re an agency owner, founder, or operator who feels stuck on the growth treadmill — selling more just to stand still — this episode shows you how to stabilize revenue, increase profitability, and grow without burning out.

👉 Hit play to learn how the fastest way to grow your agency might be doing less — with the right clients.

CONNECT WITH ROBERT PATIN

💼 LinkedIn:https://www.linkedin.com/in/creative-agency-success/

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About Vendasta

Vendasta is an AI-powered customer acquisition and engagement platform that helps businesses get more customers—and keep them. Our platform unifies fragmented tools across marketing, sales, and operations, and uses AI assistants plus proprietary SMB data to automate busywork, streamline workflows, and amplify the humans on your team.

We help digital agencies, franchisors, and MSPs scale profitably, deliver better outcomes for local businesses, and grow long-term revenue with less manual effort.

👉 Transform Your Agency with Vendasta – Book a Demo

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