THE PROCESS BEHIND NEW PRODUCTS

Every year, after all the IMPACT trial results are in, Pioneer releases a bevy of new product advancements. It’s a preview of the shiny new hybrids and varieties coming to farmers’ fields. But if you unwrap it all, what’s the process to get to that point? And what makes Pioneer confident these new products will perform? In this episode, Matt uncovers the process behind the new products with Derek Bowman, a product agronomist with Pioneer.