282. She Sold 600 Homes In A Year. Here’s How $100M Contractors Scale. - Charlene Barrett

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Most contractors struggle to build four to ten homes a year. Today’s guest, Charlene Barrett sold six hundred. That's hundreds of millions in sales.

Today we're going to go through:

- What contractors get wrong about scaling from 1 to 10 million,

- How to use referrals and reviews to supercharge sales,

- And how to deliver world-class services that customers love, at scale.

Charlene is a Breakthrough Academy coach and former Director of Sales and Marketing for a top North American builder, where she worked for over 12 years.

She is a true expert in customer experience and sales, so don’t miss this episode if this is something you’re interested in improving.

00:00-Intro

04:59-Service vs experience

06:25-Creating wow moments

11:57-Negative customer experiences

15:00-Systemizing customer experience

23:02-Driving five-star reviews

32:55-Generating customer referrals

40:37-Insights on coaching