Tik Tok VIral Stars: KATSEYE - ”Touch”

Garrett Fisher examines the most transparent pop star manufacturing process in modern music history: KATSEYE, the global girl group created from 120,000 auditions by HYBE (the company behind BTS) and Geffen Records. With their formation documented on Netflix, their choreography engineered for TikTok virality, and their Gap campaign achieving 400 million views in two weeks, KATSEYE's breakthrough single "Touch" proved you can reverse-engineer a viral moment—if you have the resources, strategy, and six genuinely talented performers to sell it. It's a fascinating look at what "authentic" even means in 2025.

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