The Viral Power of Doing Things the Right Way

What happens when you stop chasing trends and start doing things the right way?

In this episode, I share the story of seeing The All-American Rejects live — and how their "house party tour" proves you can go viral while staying authentic.

This was a totally unplanned episode, but out of it came 4 main takeaways that can help you in life, business, and branding:

• The viral power of authenticity
• Why doing things alone can be surprisingly healing
• The importance of connection and kindness with others
• Embracing your true interests without putting yourself in a box

These lessons apply just as much to life as they do to branding and business.

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