On today’s episode, Kara welcomes Andy Freed, author of the new book Lead Like the Boss. With more than 30 years of experience leading organizations through growth and transformation, Andy has built his career around a powerful belief: communication isn’t just part of leadership — it is leadership. From coaching CEOs to guiding global coalitions — and serving as Chairman of the Board at Virtual, Inc. — Andy has seen firsthand that strategy succeeds or fails based on how well leaders communicate.
In Lead Like...
On today’s episode, Kara welcomes Andy Freed, author of the new book Lead Like the Boss. With more than 30 years of experience leading organizations through growth and transformation, Andy has built his career around a powerful belief: communication isn’t just part of leadership — it is leadership. From coaching CEOs to guiding global coalitions — and serving as Chairman of the Board at Virtual, Inc. — Andy has seen firsthand that strategy succeeds or fails based on how well leaders communicate.
In Lead Like the Boss, Andy challenges leaders to rethink how they show up in moments that matter. Drawing inspiration from Bruce Springsteen concerts and decades of executive experience, he introduces practical tools like the “Think, Feel, Do” framework — three questions every leader should answer before any meeting, presentation, or major change initiative. The book reframes leadership as performance — not in a theatrical sense, but in the intentional preparation, sequencing, and presence that shape how messages land.
In this episode, Andy shares why leaders underestimate the communication risk of change, how different “flavors” of change require different messaging strategies, and why technology has made communication easier — but often less effective. We discuss the power of recognition, the importance of planning communication like a setlist, and how small, intentional interactions can dramatically shift engagement and alignment inside organizations.
Whether you’re leading a company, managing a team, or simply trying to show up with more clarity and impact, this conversation offers actionable insight into how communication can elevate performance at every level. Don’t miss it!
Are you interested in sponsoring and advertising on The Kara Goldin Show, which is now in the Top 1% of Entrepreneur podcasts in the world? Let me know by contacting me at karagoldin@gmail.com. You can also find me @KaraGoldin on all networks.
To learn more about Andy Freed and Lead Like the Boss:
https://www.linkedin.com/in/andyfreed/
https://www.instagram.com/afreed29/
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Check out our website to view this episode’s show notes: https://karagoldin.com/podcast/820
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