S7 Ep73: Tech, Truth & Latina Power with Sylvia Salazar of Tono Latino on Fighting Misinformation

Sylvia Salazar, founder of Tono Latino, joins host Theresa E. Gonzales on Latinas from the Block to the Boardroom to share how she turned her passion for technology and democracy into an accessible, bilingual media platform. In this episode, we explore the intersection of tech, politics, and community building—from WhatsApp misinformation campaigns to voter rights education—and why authentic content is the key to mobilizing Latino communities.

Sylvia reveals how Latinos consume more video than any other demographic and why that makes video activism an essential tool for voter education. We discuss her journey from a computer engineer at Intel to a trusted voice simplifying U.S. politics, her signature “cafecito” style of content creation, and her use of satire to expose corporate and political hypocrisy. Along the way, Sylvia offers a blueprint for creators, organizers, and brands who want to engage Latino audiences ethically and effectively.

We also break down the pitfalls of misinformation, the importance of transparency in paid partnerships, and the need to rethink outreach strategies ahead of critical elections. Whether you’re a parent worried about misinformation, a creator seeking impact, or a brand interested in authentic sponsorships, this episode offers practical takeaways on using tech for good.

Key Topics: 

• Learn how to spot and stop misinformation in your feeds
• Discover why WhatsApp is central to Latino communication
• Hear Sylvia’s journey from computer engineer to trusted political voice
•  Get inspired to use your own platform for change

Explore Sylvia’s work: https://www.tonolatino.com/
DDIA-Digital Democracy Institute of America: https://ddia.org/en/about-us
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