The Dollar AND Difference Show
Technology:Podcasting
This is a MUST LISTEN PODCAST for any social entrepreneur in the consumer product space. We get to chat with a social entrepreneurship leader; Tyler Merrick. Tyler is a leader in the social entrepreneur movement and founder of his own social venture called Project 7. Project 7 sells gourmet gum, mints, and other products we consume everyday generate sustainable impact in 7 areas of need around the globe.
Tyler candidly tells us his story of becoming a social entrepreneur leaves nothing out. He shares how he has had many peaks and valleys in his road to social entrepreneurship and stresses that it will be like that way for most founders of social ventures. Tyler highlights great teaching points from his own mistakes made when transitioning into the social business space as well as with his initial strategy for Project 7. He gives analogies and personal stories to suggest a gradual shift into social entrepreneurship and urge against a dramatic career change to social entrepreneurship. Tyler shares on how to tell the story of the great product to get people involved in a great cause without selling the cause for “pitty purchases”.
Tyler is a true leader in this movement and genuinely get what achieving sustainable impact is all about. He illustrates how the way they he measures the success of Project 7 has evolved over time. Tyler finds satisfaction in his work from positively impacting consumers using a product, retailers selling the product, and non-profit partners being able to help more people with donations generated by the product.
Tune in to part 2 of this podcast on Wednesday, March 18th.
Love audio??? Josh has gotten everyone a free audiobook download! Click here to get your free book! And click here to get you some LSTN Headphones - they're the cause-based headphones we use around here for all the podcasts & audiobooks we listen to!
Social Change Nation Newsletter
Social Good Shopping Guide
S4 | E8: I've got tons of traffic to my website but few purchases - Help!
S4 | E9: How do I build an impact business when my health isn't cooperating?
S4 | E7: What's the best way to price my offering?
S4 | E6: Is FAILURE nature's way of clearing your head?
S4 | E5: How do you build a business when you don't think you have enough capital?
S4 | E4: Measure What Matters. Ditch What Doesn't. Double Down on What Does.
S4 | E3: Are you struggling to grow a Community of Customers?
S4 | E2: The power of PATIENCE
S4 | E1: Are you stuck in the SCRAMBLE?
S3 | E14: Does our ‘Social Impact’ really matter?
S3 | E13: Didn’t hit your goal? Keep moving anyway.
S3 | E12: Don't be Afraid to Sell Your Social Impact
S3 | E10: Don't ask customers what they want. Ask them what they DON'T WANT.
S3 | E9: WHY do you do what you do? (Pt. 1)
a quick note just for you podcast listeners (time sensitive)
S3 | E8: Legalize for Social Impact Business
S3 | E7: BONUS - Live Q&A with YOU!
S3 | E6: Lean Startup for Social Good
S3 | E5: Why you don't need as much time & money as you think
S3 | E4: Answering YOUR questions...
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