From 1P to 3P: Navigating Amazon’s Selling Paths

Navigating the complexities of transitioning from Vendor Central to Seller Central can be daunting, but it's a journey many brands must take for better margins. In this episode, Noah Wickham, our expert guest and Sales Director at My Amazon Guy, explores the Amazon Vendor Central and Seller Central platforms and analyzes what makes each one a fit for different businesses. Whether you're a large brand looking for streamlined operations through 1P or a smaller player craving control and flexibility with 3P, this conversation is packed with valuable information to help you decide your best path forward.

Noah discusses logistics and profitability strategies for third-party sellers, highlighting the benefits of Amazon's Fulfilled by Amazon (FBA) service. He mentions why the Prime badge can be a game-changer for boosting sales and how competitive shipping rates can set Amazon sellers apart. He emphasizes that as Amazon shifts its focus from growth to profitability, it is imperative to understand the impact on vendor relationships and the strategic value of hybrid selling models combining 1P and 3P approaches.

Learn about the increasing financial demands on 1P sellers and the rising prominence of 3P sellers, who now dominate a significant portion of Amazon's marketplace. Join us for an episode filled with actionable insights to refine your Amazon strategy.

You can learn more about Noah and My Amazon Guy in the following links:
https://www.linkedin.com/in/noahwickham/
https://myamazonguy.com/ 
https://youtube.com/myamazonguy 
 
 

Want to chat with us about this podcast? Send us a text message here

The Planet Amazon podcast, brought to you by Phelps United, addresses all things Amazon and other eCommerce marketplaces. In each episode, we talk with Brands, Agencies, and Sellers about Amazon news, new features, policies, brand policies, logistics, marketing, issues, and challenges, among other topics.

To watch all Planet Amazon Podcast episodes, visit our YouTube channel.
To learn more about Phelps United, visit our website.