Tira, Bombay Shaving Co., Inde Wild | WTF is Fueling India’s Beauty & Skincare Revolution? | Ep. 25

Three founders leading India’s skincare wave – Bhakti Modi (Tira), Shantanu Deshpande (Bombay Shaving Company), and Diipa Khosla (Inde Wild) join me to share the highs and lows of building beauty and skincare brands and the trends shaping this booming industry.

Timestamps:

00:00 - Intro

02:39 - Bhakti’s journey & love story

05:14 - Diipa’s road to Inde Wild

10:34 - Persona’s role in brand building

15:07 - How Shantanu started

20:48 - Valuations & industry secrets

27:30 - Decoding the salon industry

34:58 - How Inde Wild made Champi cool again

38:01 - Market size & shifting narratives

45:14 - Marketing quality & building a community

52:41 - Why fragrance is exploding

1:00:42 - Community’s role in branding

1:08:04 - Cracking the BPC industry

1:22:26 - Omnichannel: A must-have?

1:27:15 - Tariffs, growth & social selling

1:31:00 - Can Indian brands go global?

1:34:51 - Cracking influencer marketing

1:42:15 - Sampling, distribution & minis

1:48:07 - Sustainability: Do founders still care?

1:52:54 - What’s the next wave?

2:04:39 - How the world perceives India

2:09:48 - Tech’s role in customising

2:16:10 - Nikhil’s & Diipa’s tattoos

2:18:14 - Why founders need grit

2:19:47 - Bhakti & Tira’s origin story

2:34:10 - Inside Tira: From concept to customer

2:38:34 - Do celebrity brands work?

2:44:51 - Why Diipa started Inde Wild

2:48:25 - Mass, premium, prestige: Which segment is winning?

3:05:45 - Quick commerce & Tier 2 markets

3:11:11 - Ayurveda: Still a novelty?

3:14:43 - The making of Bombay Shaving Company

3:21:39 - From idea to product: Manufacturing & patents

3:30:14 - Advice to aspiring skincare founders

#NikhilKamath - Investor & Entrepreneur

Twitter: [https://x.com/nikhilkamathcio] (https://www.youtube.com/redirect?even...)

Bhakti Modi - CEO, Tira

Instagram: https://www.instagram.com/bhaktim679/...

LinkedIn: / bhakti-modi-98a32293 

Diipa Khosla - Founder, Inde Wild

Instagram: https://www.instagram.com/diipakhosla...

LinkedIn: https://in.linkedin.com/in/diipa-khos....

Website: https://india.indewild.com/?utm_campa...

Shantanu Deshpande - Founder, Bombay Shaving Company

Instagram: https://www.instagram.com/shantanudes...

LinkedIn: / shantanudeshpandebsc