Alomá is a CEO, lecturer, and author based in Chicago. He went from working in communications and consulting to lecturing at Northwestern to founding his own marketing company, Threadline. Alomá applies his knowledge of narrative psychology to the practice of marketing and branding, serving as a self-described “couples therapist” for clients and their customers. Join us as Alomá talks about his journey toward founding his dream company and finding time to write a bestselling book, Start with the Story: Brand-Building in a Narrative Economy.
Episode 156: Rock and Roll Royalty, with Paul Korzilius ’76, Roland Mesa ’82, and Walt Versen ’77
Navigating the College Admissions World, with Julie Kelsheimer ’11, ’13 MMus
Recovering the Philosophy of the Self, with Adina Bezerita '17
’Cats in Sports Media, with Lisa Byington ’98, ’99 MS and Cassidy Hubbarth ’07
Telling Unheard Stories of Women’s Suffrage, with Ronny Frishman ’72
A Northwestern Life, with MaryAnn Ihejirika Marsh ’85
Love and Northwestern
Memoir, Family, and Truth, with Leta McCollough Seletzky ’98
How to Reinvent Yourself in Media, with Joey Skladany ’09
Lunch Tray Management, with Kathryn Hahn ’95 and Ethan Sandler ’95
Sports and Society, with Julie Kliegman ’13
Writing Your Reality (TV), with Toni Gallagher ’87
Chicago through Poetry, with Angela Jackson ’77
Episode 143: Navigating the News, with Bill Lord ’73
Telling History's Most Neglected Stories, with Marie Arana ’71
A Fireside Chat with University Trustee Ginni Rometty ’79, ’15 H and Northwestern President Michael Schill
Writing your own path, with Ayun Halliday ’87
Becoming a Poet, with Mary Jo Bang ’71, ’75 MA
APIDA Heritage Month Special Episode with Phil Yu '00
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