Why Most Podcasts Stall: Consistency, Completion Rate, Better Packaging

4.6 million podcasts exist. Only a tiny slice stay active. The difference isn’t gear or luck. It’s whether you respect the listener’s attention (and measure it).

In this episode, I’m joined by my husband (and longtime podcaster) Badr Milligan to recap what we learned at Podfest Orlando and how to apply it to your company’s show.

Takeaways:

• Track completion rate (aka average consumption). It tells you what’s working way faster than download counts.
• Fix your first minute. Say what the listener will get, then get to it.
• Stop “one recording, everywhere” thinking. Audio and video need different context and editing.
• Consistency is a moat. Most shows quit. That’s the opportunity.
• Build diehard fans you can identify and activate, not a random pile of downloads.

Fav quote from the episode: “It’s never been easier to make content, but now you have to make the editorial choice of what you’re going to produce, and why?”

Links: 

• Badr's podcast, The Shortbox
• Jax Podcasters United
• Podfest website

Watch this episode on YouTube 

Feedback? Ideas for a future episode? Shoot us a text here to let us know.

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