Can Independent MTB Media Survive? – Drew Rohde of Loam Wolf

Mountain bike media has always been shaped by the riders, the bikes, and the culture around them. But right now, that landscape is changing faster than ever.

Today’s guest has seen that shift from the inside. Drew Rohde started his career at Decline, right at the heart of print media, before going on to found the independent mountain bike platform, Loam Wolf.

In this episode, Drew and I talk about how he made that jump, what it takes to build sustainable MTB media today, and whether the rise of platforms like Meta and AI content and search puts specialist MTB media at risk.

We also dig into what riders are actually asking for, how e-bikes have changed both coverage and audience expectations, and where Drew thinks bikes, and e-bikes in particular, are heading next.

This is a conversation about media, bikes, business, and the future of the sport we all care about. So sit back, hit play, and enjoy this episode with Drew Rohde.

You can also watch this episode on YouTube here.

You can find everything Loam Wolf at theloamwolf.com and on their YouTube channel here.

Podcast Stuff Sponsoring Partners

This episode is sponsored by Wahoo Fitness. Over the last few years, the Wahoo KICKR has become in invaluable part of my training. They’ve recently launched the Wahoo KICKR CORE 2 to provide an incredible trainer with pro level features at entry level pricing. Check it out over at wahoofitness.com.

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Photo – Loam Wolf