Natasha Walstra: Personal Branding and LinkedIn Strategies Designed for Trust

Full Episode Page: Natasha Walstra: Personal Branding and LinkedIn Strategies Designed for Trust

Natasha Walstra is a LinkedIn Strategist and Business Coach who empowers entrepreneurs and executives to turn genuine visibility into steady revenue.

Host Nick Berry talks with Natasha Walstra about LinkedIn strategy for business owners, covering personal branding, profile optimization, and social selling built on trust. Natasha explains how to simplify content, highlight real credibility, avoid cold DMs, and use relationship-based selling and real stories to turn visibility into revenue.

You'll hear
-How to simplify a sustainable LinkedIn routine
-Why clarity and credibility build instant trust
-How to turn comments and DMs into conversations
-When to post stories instead of rigid calendars
-How profile upgrades lift quality leads

Links
Get Natasha's newsletter
Natasha's custom "LinkedIn Profile Glow Up" GPT
NearPoint Strategies
Natasha on LinkedIn
What’s Working on LinkedIn Today workshop

Chapters
00:00 Why LinkedIn strategy feels harder than it should
04:35 From coaching to agency work and real LinkedIn execution  
08:19 Content creation barriers and simplifying LinkedIn content
11:50 Building authentic connections on LinkedIn  
15:58 Social selling on LinkedIn without pitching or awkward DMs  
20:37 Long-term relationship-based selling  
30:24 Imposter syndrome, visibility, and personal branding 
39:46 Reframing LinkedIn for authentic engagement and revenue

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The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators join entrepreneur Nick Berry to share stories, challenges, and strategies from their journeys as business owners.

Nick Berry is an entrepreneur and business advisor, known for creating the Business Alignment System™ and 5 Stages of the Business Owner’s Journey. He offers a (free) personalized 90-Day Business Growth Roadmap telling you exactly where you are today and what specific steps to take next.

🟢 Official: NickBerry.info. tBOJ is hosted by Nick Berry, produced by Nick Berry, Kelly Berry & FCG.
🟢 Sponsors: Redesigned.Business, FR, Entrepreneur's Edge